What is Digital Marketing?
Digital Marketing is the means of using the internet and advertising platforms such as Facebook and Instagram to reach consumers to promote your goods and services. The advantages of using digital over traditional forms of marketing is that there is significantly more data available to help refine advertising on these platforms. Facebook will tell you how many people have clicked on an ad as opposed to something like a billboard where once its up its impossible to truly tell how many people have looked at it.
Reaching Consumers to Promote Your Goods and Services
Breaking down the lingo
If you are unfamiliar with Digital Marketing then there are a lot of phrases that you may not know what they mean. Let’s break them down.
PPC – Also known as “pay per click” advertising, PPC gives you flexibility in your advertising costs and really is an option for every business and every budget. If you are swamped with leads, all you have to do is turn it off, deal with your current list of enquiries and turn it back on at the push of a button when you are ready. It’s that simple!
SEO – Search Engine Optimisation. We provide you with targeted improvements in traffic and sales. From analysing competitors, optimising your keywords, delivering a focused back link strategy, we supply measurable trackable results for your confidence.
Sales Funnel – “The sales funnel (also known as a revenue funnel or sales process) refers to the customer journey that companies lead customers through when purchasing products. There are several steps in the buying process to help guide a viewer and convert them into a sale.
Landing Page – A Landing Page is a web page created for a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on an online advertisement. Landing pages are designed with a single focused objective – known as a Call to Action (CTA).
Influencer / Influencer Marketing – A Influencer is simply a person who is able to influence potential buyers of a product or service by promoting or recommending on their social media accounts. Influencer Marketing can bring a huge ROI but it is a tricky landscape to navigate, there are lots of things to look out for such as Influencers who buy fake likes and followers! That’s why we recommend going to a professional who can spot the signs of a good influencer for your product or service. Click here to see what we at Spread Like Wildfire Media can offer in the Influencer space.
Over 87% of Retail Transactions Made Online – Don’t Miss Out!
Why you need it
In this modern digital age people’s eyes are on the screens in their hands. Billboards on the motorway get overlooked as passengers look down at their phones instead of out their windows. You need to go where the consumer’s attention is.
Digital Marketing is the most effective form of advertising out there due to its versatility in what demographics you can target. Did you know that:
Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
Shockingly, nearly half (45%) of businesses don’t have a digital marketing strategy, but they are doing digital marketing. This seems to go along with a more general lack of planning since 40% do not have a marketing strategy which digital marketing activities should be aligned against (Smart Insights, Managing Digital Marketing 2019, 2019).
On average, most businesses see a 200% return on their investment when purchasing Google Ads (Power Traffick, 2019)
How we do it
We sit down with you and discuss the needs of your business and how we can help with things like strategy, branding and SEO. Once we have decided on a plan of action we make everything happen and put the right things in place to bring you more business.
Get Started on Your Digital Marketing Journey Today